As the World Cup approaches, Amul takes a “trip down the memory lane” with old topics


Amul also paid tribute to legendary soccer player Diego Maradona

Dairy brand Amul has always attracted attention with its unique marketing strategies. Now that the World Cup is here, the brand has walked through memories of some of the former World Cup topics. Sharing the video, the brand wrote, “Let’s get ready for the biggest #football festival in the world by taking a trip down the memory lane with #Amul Topicals! Music Credit: Ricky Martin – The Cup of Life”.

The video features the brand’s first-ever FIFA-related topic created during the 1986 FIFA World Cup. Amul also paid tribute to legendary footballer Diego Maradona, who played for the winning Argentina national football team.

Over the years, the brand has created unique doodles on popular topics from around the world. Be it Virat Kohli’s outstanding performance at the ongoing T20 World Cup or Bollywood actor Amitabh Bachchan’s 80th birthday. The brand also poked fun at French midfielder Zinedine Zidane. The player was shown a red card for headbutting Italian defender Marco Materazzi during the 2006 World Cup match in Germany. In 2010, the brand made a topic about Waka Waka (This Time for Africa) by singer Shakira.

Watch the video here:

Since the clip was shared, it has garnered more than 3 lakh views on Twitter. Netizens loved the nostalgia journey, one user commented, “Thank you for being a part of the journey of a lifetime. Amulya contribution.” Another user wrote: “A trip down the memory lane with #Amul legendary one-liners! @Amul_Coop How do you come up with this one! Hats off!”.

The mega sports tournament takes place every four years and attracts football fans from all over the world. This is the first World Cup to be held in the Middle East. Over the next month, players from the national teams of 32 countries will compete in a series of elimination matches, culminating on December 18 when one national team is crowned 2022 World Cup champions.

In the first game at the Al Bayt stadium in Al Khor, the Ecuadorian team will face the host team, Qatar. Before Qatar’s opening match against Ecuador, the opening ceremony of the Qatar World Cup will take place at Al Bayt Stadium.

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