Meta announces major price cuts for its VR headsets


meta will lower the prices of its Quest 2 and high-end Quest Pro headsets, the company announced Friday.

The price of the 256GB Meta Quest 2 drops from $499.99 to $429.99, while the price of the more expensive Meta Quest Pro drops from $1,499.99 to $999.99.

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Meta lost $13.7 billion on its Reality Labs segment in 2022. That’s the business unit responsible for building the company’s ambitious metaverse technologies. Reality Labs generated revenue of $727 million in the fourth quarter and $2.16 billion for all of 2022 – down from $2.27 billion in 2021 – including Quest headset sales.

Meta’s Quest Pro headset, which the company says has outward-facing cameras that capture the user’s physical environment in color and allows for the overlay of virtual elements such as 3D models, drawings and screens, is seen on this undated handout photo.

With | through Reuters

The Meta Quest Pro was launched in October, but its high price made it out of reach for most consumers. And there didn’t seem to be a clear professional use case either. The lower price could make it more attractive to both audiences.

“Our goal has always been to create hardware that is affordable for as many people as possible to take advantage of all that VR has to offer,” the company said in a release. The price change will start on March 5 for the Meta Quest 2.

Buyers in the US and Canada will also see the Quest Pro’s new price on March 5. The price for the rest of the world will drop on March 15.

CNBC’s Ari Levy contributed to this report.

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