Turkey is now known as ‘Turkiye’ in rebranding movement


Turkish Foreign Minister Mevlut Cavasoglu had tweeted a photo of him signing the letter

Turkey has informed the United Nations that it wants to be called “Turkey” in all languages ​​from now on, at the behest of its president, the UN announced on Thursday.

“The change is immediate,” Stephane Dujarric, the spokesman for the UN chief, told AFP by email.

He noted that Ankara’s official letter requesting the change was received at UN headquarters in New York on Wednesday.

The day before, Turkish Foreign Minister Mevlut Cavasoglu had tweeted a photo of himself signing the letter addressed to UN Secretary General Antonio Guterres.

“With the letter I sent to the UN Secretary-General today, we are registering the name of our country in foreign languages ​​with the UN as ‘Turkiye’,” he wrote, including an umlaut on the “you”.

He added that the change would end the process of “increasing our country’s brand value,” an initiative started by Turkish President Recep Tayyip Erdogan, who has led the country for nearly two decades.

In recent years, the country has attempted to change the branding on its products from “made in Turkey” to “made in Turkiye.”

In addition to matching the UN’s nomenclature with how the nation is spelled in Turkish, the update would also help distinguish the country from the bird of the same name in English.

“The name change may seem crazy to some, but it puts Erdogan in the role of protector, of protecting international respect for the country,” Georgetown University professor Mustafa Aksakal told The New York Times.

The paper also noted that the move comes ahead of next year’s presidential elections and the centenary of the country’s founding after the dissolution of the Ottoman Empire.

(This story was not edited by NDTV staff and was generated automatically from a syndicated feed.)

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