Elon Musk’s Twitter account displayed on a phone screen and the Twitter logo displayed on a laptop screen can be seen in this illustration photo, taken in Krakow, Poland on November 1, 2022.
Jakub Porzycki | Nurfoto | Getty Images
Twitter began rolling out changes to its platform on Saturday to some users in preparation for the launch of its revamped subscription service Twitter Blue.
Updates described in the App Store have confirmed that users can purchase Twitter Blue and get a Blue Check for $7.99 per month. The updates are listed as available to users in the US, Canada, Australia, UK and New Zealand, as described in the Apple online store.
Esther Crawforddirector of product management at the social media company, said in a series of tweets that the new version of the subscription service is not yet available to everyone, but that a “small early group” may be seeing updates to the platform.
“The new Blue is not yet live – the sprint to our launch continues, but some people may see us making updates as we test and make changes in real time,” she wrote. “The Twitter team is legendary. New Blue… coming soon!”
Elon Musk, who became Twitter’s new owner on October 28, has laid out a series of ideas for a new user verification process for Twitter, which he acquired for $44 billion.
In an earlier thread of tweetsMusk criticized the current system, which gives a blue check or verification to notable users such as politicians, members of the press, executives and organizations. Historically, the check has informed readers that the account is legit. Other social networks, such as Meta’s Facebook and Instagram, have similar authentication systems.
Musk said he plans to give “power to the people” by offering verification to everyone on the platform via Twitter Blue for $8 a month. He said subscribers get priority on mentions, replies and searches, receive half as many ads, and can tweet long videos and audio.
Those changes were confirmed in the updated App Store listing on Saturday. The updated version of the app also promised Blue members “a better reading experience” and “early access to select new features”.
Musk said in a tweet saturday that Twitter Blue will be rolled out globally once it is confirmed to work in the first set of countries.
The changes follow an earlier report from The Verge that said the Musk was considering charging as much as $19.99 per month for the subscription. Twitter employees working on the project were reportedly told they had until Nov. 7 to launch the feature or risked being fired, the report said.
November 8 is the date of midterm elections in the US